About Us - Our Core Values

• To promote 'distinctive' coffees which are both unique in profile and of exceptional quality and taste.
  
  
• To compliment distinctive coffees with certification programs whenever it is appropriate,
  particularly Organic and Rainforest Alliance Certification. A logo or a seal is not enough - the coffee must meet the taste criteria.
  
  
• To be commitment to coffee variety and seasonality. This may mean that a particular coffee is unavailable for a given period of time in
  the year but we endeavour to offer equally exiting alternatives.
  
  
• To make exceptional coffees accessible to all those people willing to try it and experience the taste in the comfort of their own home, through a
  strong brand identity, maximum accessibility and realistic pricing.
  
  
• To strive for the optimum freshness in roasted coffee, in order to enhance the aroma, taste and flavours.
  
  
• To increase the level of consumer understanding around coffeeís preparation, from brewing to the role of water and milk, by providing education
  and information through technological support.
  
  
• To provide high quality coffee making equipment and related support whenever they are required.
  
  
• To increase the exposure of speciality coffee in the northern regions of the UK and encourage localised markets wherever possible.
  
  
• To encourage sustainable development and environmental sustainability in the coffee growing regions and improving our own performance
  in the use of energy and materials, particularly through responsible packaging.
  
  
• To offer a high level of customer commitment through high profile, responsive staffing and a dedicated support network.
  
  
• And finally, we will strive to be transparent and constantly develop our own levels of coffee knowledge - we are committed
  coffee lovers and there ís always something new to learn.