Products - Distinctive
Coffees - Cup of Excellence
In
a way, these are the ultimate single origin, distinctive
coffees.
The general aim of the program is to create relationships
between coffee farmers and roasters, and to promote
some of the worlds best coffees to the consumer.
The very first Cup of Excellence® competition was
held in Brasil in 1999, and is currently held in 7 key
coffee producing countries.
An international panel of coffee experts select the
very best coffees from an individual origin country
for a particular year which then receive the prestigious
Cup of Excellence® award. The winning coffee lots
are sold via an internet auction, generating much higher
prices for the farmer than they would receive elsewhere.
Generally speaking, this means that everyone benefits.
Damian has now been serving on Cup of Excellence®
juries since 2004, and not only do we hope to continue
supporting the program but also to offer you some of
these award winning coffees. For more information on
this fantastic program, please see our "Coffee
Tour" section on the website or visit www.cupofexcellence.org